Archive for March, 2010
Nearly any leader can succeed for a short period of time. Many CEOs look impressive for one or two years. But what differentiates leaders that succeed in achieving a vision that takes years or even decades to achieve?
In his 2001 book, “Good to Great”, Jim Collins gave us some great pointers on what is required to sustain great forward movement in the business world. Yet in the decade since his analysis, two of his featured eleven corporations are gone, a third is in conservatorship, one required a federal bailout and another has stumbled. I believe that even more emphasis is needed now on strong leadership than ever before. Not strong as in dictatorial, but strong as in creating stronger sense of vision, mission and purpose. Strong as in creating something that reflects the aspirations of the leader’s entire team and which will flex as unexpected change pounces upon the organization.
How much attention do you pay to your brand? Are you aware of the impact it has on your customers – and potential customers? Do you think through how small changes to your brand might affect their acceptance of your company?
Your brand is the image of your product or service in the marketplace. Your target audience looks to your brand to determine whether your offering is relevant to them and what expectations they have of your offering. Bottom-line, your brand determines whether or not the consumers want your offering. Brand management is an important leadership skill. Read More→